This part-time course is accredited by the Chartered Banker Institute, with successful completion leading to the additional award of the Chartered Diploma Professional qualification and Chartered Banker status.

This course is primarily delivered live online, with students coming to Cranfield School of Management four times a year for a full day.

The Sustainable and Digital Banking (Retail) MSc provides a unique opportunity for you to gain an advanced-level understanding of a wide range of management functions and to develop specialist knowledge in banking, economics, finance, and sustainable development goals relevant to the financial services sector.

This programme will provide you with the foundations of the various dimensions of retail banking and several aspects of general management, such as analysis of the economic environment, financial management, organisational management, strategic marketing, and business strategy and aims to improve your critical awareness of management and organisations.

In addition, the work-based project allows you to tackle a substantial task within your organisation under the guidance of academic supervisors. Through responsible practical application, it will also enable you to advance your knowledge and skills so you can contribute towards a more sustainable retail banking industry and perform effectively and efficiently in the highly competitive and fast changing retail and digital banking sector, which is also challenged to become more sustainable.

Drawing on faculty from across Cranfield School of Management, the programme is led by Cranfield’s Economics and Banking Group, which has been consistently ranked UK top 10 in the Financial Times Global MBA Ranking for its teaching of economics in relation to our full-time MBA programme.

Overview

  • Start date20 January 2025
  • Duration2 years part-time
  • DeliveryTaught modules 65%, organisation-based project 35%
  • QualificationMSc
  • ¹û½´ÊÓƵ¹ÙÍø typeOnline / Part-time
  • CampusCranfield campus, Online

Who is it for?

  • Self-motivated individuals with technical backgrounds (e.g. IT, mathematics, etc.) who wish to gain a good knowledge of finance, management and retail banking.
  • Experienced professionals with a background in finance, who wish to have a detailed understanding of the link between finance, management and technology in financial services.

Why this course?

  • Cranfield School of Management consistently performs well in international business rankings. We are ranked 4th in the UK and 25th in Europe in the Financial Times European Business School 2024 Rankings.
  • Develop specialist knowledge in economics, finance, and sustainable development goals relevant to the financial services sector.
  • The programme will improve your critical awareness of management and organisations, and enhance your skills to successfully address financial and management challenges within your organisation.
  • A workplace-based project provides the opportunity for you to tackle a substantial product management task within your organisation, under the guidance of academic supervisors.
  • You will benefit from a combination of online and face-to-face teaching, providing you with the flexibility to work around existing commitments.
  • Not only will this MSc broaden and deepen your professional network, you'll also join Cranfield’s active alumni network of 75,000 managers and leaders across the globe.
  • This MSc incorporates the School of Management’s experiences and learning from our UK top 20 ranked Master’s in Finance: QS World University Rankings: Masters in Finance ranking 2022 and our Management MSc ranked UK top 10 in the Financial Times: Masters in Management 2023 ranking.

Benefits to you

On successful completion of the course, you will hold an MSc in Sustainable and Digital Banking as well as the Chartered Banker Diploma Professional qualification and Chartered Banker status by Chartered Banker Institute (CBI).

You would have developed, strengthened, and demonstrated the knowledge, skills and behaviour to efficiently deal with the many challenges the banking industry and the wider financial ecosystem is facing in a responsible, sustainable and ethical manner. This will enable you to contribute to the advancement of sustainability discussions, approaches, and cultures and to share your expertise to your network and beyond. You will have grown your network of peers and experts, broadened your horizons, and equipped to make a meaningful contribution.

Your career

The Sustainable and Digital Banking MSc will enable you to develop your knowledge, skills and behaviour while applying what you learn directly in your workplace almost immediately. You will improve the practise of banking and maintain standards of excellence. The programme will support your career progression, preparing you become a competent banker and solve emerging challenges in a responsible, sustainable and ethical manner.

Our career services team offer individual career consultations, speaker events, alumni networking, networking workshop, personal and executive career coaching, leadership assessment centre, and more practical skills-based workshops on writing CVs and cover letters, and interview skills.


Informed by Industry

This course has been designed in consultation with senior banking practitioners, academic experts and the , reinforcing its relevance to the modern financial world. Our faculty are also supported by a team of international visiting industry speakers and professors who bring the latest thinking and best practice into the classroom.

We support our colleagues’ learning and development so they’re able to provide the very best banking experience for our customers and the communities we serve. Feedback received from our colleagues that have taken part in the Cranfield programme has been incredibly positive, it’s fantastic to see them excelling in their roles while gaining such a prestigious master’s qualification. Since joining the course, many have received well-deserved promotions and continue to grow professionally.

Cranfield’s Sustainable and Digital Banking (Retail) MSc, accredited by the Chartered Banker Institute, helps future leaders develop and demonstrate the knowledge and skills needed to shape the future of banking. At a time when banks and banking are being shaped by new technology, future generations of banking leaders need to develop their professional expertise in a wider range of fields than ever before, including banking, technology, management and leadership. We look forward to welcoming those who successfully complete the MSc to our rapidly growing, global family of Chartered Bankers.

This programme has been transformative for both my personal and professional growth. The combination of strategic modules has greatly enhanced my understanding of the financial services industry and the regulatory landscape I navigate every day. What I’ve found most rewarding is the focus on human behaviours and organisational dynamics, which has fundamentally reshaped how I collaborate with others in the workplace.

For anyone considering this apprenticeship – just go for it! The peer learning experience is invaluable – I’m constantly inspired by the expertise and insights of my cohort, who bring diverse perspectives from across banking. The teaching is both practical and career-enhancing, giving you the tools to tackle today’s challenges while earning a master’s degree and the highly respected Chartered Banker Diploma.

Course details

This MSc course comprises of 12 intensive taught modules and an in-company project. The course is primarily delivered online for flexibility and to enable diverse participation. You will have the equivalent of 14 days blended learning delivered across each year. This is primarily online and synchronous, with four days face-to-face contact providing the opportunity to network with your cohort, academics, and industry representatives.

The modules are delivered live online from the Grenville Studio at Cranfield. The sessions are scheduled for alternate Mondays from 09:00-13:00 with industry experts joining the online sessions to facilitate discussions.

During your course you will undertake various projects including individual essays, group projects, simulations, and an in-company project. You will be expected to present your findings to academics and senior managers from the organisation involved.

Tutorial support is provided throughout the course, including regular meetings with a personal tutor and module leaders. Extensive use is made of Canvas (a Virtual Learning Environment) as a means of delivering material to support and augment classroom learning.

Upon completion of the programme, you will be ready to advance your career within the retail and digital banking sector and contribute to the enhancement of your organisation's sustainable performance.

The aims of this course are:

  • To prepare students to tackle the world towards a more sustainable retail and digital banking, partly through a strong balanced focus between theoretical perspectives and application. The learning objectives are based on those set out in the Senior Investment/Commercial Banking Professional apprenticeship standard and will be applied in practice during simulations, case study discussions, role plays within the taught part and in the workplace-based project.
  • To advance the study of retail and digital banking, the analysis of a changing external context with complex sustainability challenges in which retail banks operate as well as the general management of banks.
  • To develop a range of business knowledge and skills, including ethical behaviour and a sustainability mindset in students’ approach to business, together with self-awareness and personal development appropriate for career progression.
  • To apply concepts and theories to complex management issues both systematically and creatively, in order to advance the effectiveness and competitiveness of the employing organisation in tandem with the improvement of the environmental, social and governance performance of their organisations.
  • Enhancement of lifelong learning through the development of transferable intellectual and study skills, personal development to enable self-direction and creativity, in order to contribute to a symbiotic ecosystem involving business, the economy, society and the natural environment.

Course delivery

Taught modules 65%, organisation-based project 35%

Organisation-based project

You will undertake an organisation-based project which involves tackling a substantial banking task within your organisation, under the guidance of an academic supervisor. You will present your findings to senior managers from the organisation involved.

Course modules

Compulsory modules
All the modules in the following list need to be taken as part of this course.

Economics of Sustainable Financial Services

Module Leader
  • Professor Catarina Figueira
Aim

    To introduce the  concepts and techniques of Microeconomics (e.g. market analysis, price theory, rationality)  and Macroeconomics (e.g. inflation, exchange rates and interest rates) in a way which provides a core foundation for later applied financial analysis in a range of other courses on the MSc in Retail and Digital Banking.

    In the Context of the Financial markets, it is important that you are aware of the fundamental principles and concepts pertaining to Economic Theory per se. ¹û½´ÊÓƵ¹ÙÍøing economics not only provides knowledge for making decisions but it also offers a tool with which to approach questions such as the desirability of a particular financial investment opportunity, the benefits and costs of alternative choices, or the likely impacts of public policies in a particular sector and business.

Syllabus

    Initially, time is spent on discussion of a wide range of concepts relevant when examining micro and macro structures, particularly with respect to financial markets. In the next few sessions, an understanding of choice theory and rational economic decision making as it applies to a broad range of financial markets/services. Finally, the remaining sessions are devoted to the discussion of the concepts and ideas in macroeconomics which have a direct relevance to the financial sector.

Intended learning outcomes

On successful completion of this module you should gain:

  1. An awareness of the concept of equilibrium as it applies to the micro and macro structures of a broad range of financial markets.
  2. An understanding of choice theory and rational economic decision making as it applies to the levels and structure of prices of assets in a broad range of financial markets.
  3. An understanding of monetary economics and the institutional context to which it applies.
  4. An ability to use economic theory.
  5. An ability to apply economic theory to real world problems, e.g. via case study analysis.

Accounting for Business

Aim

    The key objective for this course is that you develop a clear understanding of the basics of accounting.  By the end of the course, you will be able to interpret accounting information with confidence and use it to make decisions and be able to communicate accounting numbers to others.

Syllabus
    • The course is split approximately 50/50 between Financial Accounting and Management Accounting.
    • Financial Accounting covers the preparation and presentation of accounts by firms for outside parties such as shareholders or creditors.  
    • Such preparation is governed by certain fundamental principles and various rules.  
    • Over the first five sessions you will cover these principles and rules in order to understand how the key financial statements (income statement, balance sheet, cash flow statement) are prepared. 
    • The module also covers the interpretation of financial statements.  This involves learning financial ratio analysis and interpreting the information contained in a full set of annual accounts.
    • The last five sessions are devoted to Management Accounting that covers internal accounting by managers for planning and control.  
    • You will cover the nature and classification of costs, break-even analysis, allocation of overheads; preparing and using budgets, variance analysis.
Intended learning outcomes

On successful completion of this module you should be able to:

  1. Understand the fundamental principles of financial accounting.
  2. Prepare key financial statements from basic information.
  3. Analyse and interpret company accounts.
  4. Classify different types of costs and conduct break even analysis.
  5. Understand the different ways in which overheads can be allocated.
  6. Prepare budgets and interpret variances from budget.
  7. With this knowledge, be able to identify the financial information relevant to a wide range of business issues, using this information effectively for decision making, and also recognise the limitations of such information.

Financial Markets, Regulation and Ethics

Module Leader
  • Dr Nemanja Radic
Aim

    The course begins in Part I with an overview of the international financial markets, the major financial institution participants and product types. You will understand the roles, motivations and behaviours of market players including the importance of risk-taking. The role of regulation will be highlighted and examined in Part II. This will include the aims and structures of regulation. In Part III, you will examine, using a seminal textbook on business ethics the role and limitations of ethics in financial markets, ethical decision-making frameworks, and evaluate real world cases of lapses in culture and impact upon society and the markets. The challenge of identifying and promoting ethical behaviour will be acknowledged. 

Syllabus
    • This module will identify key financial intermediaries including banks and non-banks (i.e., FinTech firms, finance companies, mutual banks, multilateral banks, insurers, pensions, hedge funds, retail investors, shadow banks).
    • Financial products overview includes equity, subordinated debt (notably issued by financial institutions including their motivation), senior debt (including loans, bonds) as well as the role and consequences of deposit-taking/money market activities for financial institutions given the regulatory context of this module.
    • The role, advantages and dis-advantages and recent market developments associated with cash versus derivative markets will be identified and discussed.  Lastly, simple securitisations of credit portfolios will be examined both as a funding tool but how it was misused before the crisis in sub-prime markets.
    • Product types identified will include equity and debt (including loans and debt securities), investment banking/advisory, and asset/wealth management. Recent controversies will be looked at in market practice including the scope for market abuse, conflicts of interest, moral hazard, and financial institution misconduct.  Various stakeholders will be identified for the key market types.
    • You will investigate criticisms of financial market policies and shortcomings of supervision and review the response by regulators, notably in the banking sector for greater capital, more conservative liquidity provisions, and improved risk governance. Key corporate governance theories will be identified. While regulation presents a legal means to mitigate misconduct by institutions and individuals operating in the financial markets, ethical decision-making and an effective risk culture can offer greater hope over time when conventional supervision and law fail to live up to their promise. Two ethical-decision making frameworks will be introduced in a case study format, one from Jennings (2013) and the other via Ferrell et al. (2011).
Intended learning outcomes

On successful completion of this module you should be able to:

  1. Understand different financial market structures, players including their roles and respective stakeholders
  2. Develop a basic knowledge of key financial markets, major product types, and the scope for misconduct, agency failures and moral hazard
  3. Identify the aims, role and structures to provide financial markets supervision including their limitations and recent criticisms
  4. Identify the key theories for corporate governance and risk governance practices for financial institutions, and how governance mechanism may interact to impact performance or risk-taking
  5. Examine the potential for ethical behaviour and improved conduct to fill the void where law and regulations fail to succeed

Digital Banking

Module Leader
  • Dr Lakshmy Subramanian
Aim

    The aim of the module is to enable you to critically evaluate the rapidly changing field of digital technology as it applies to the worlds of banking and financial services more generally. This will be achieved through the course participants developing a critical understanding of:

    • IT in historical perspective: from the 1970s to today.
    • Foundations: how the internet works. Networks, protocols, basic HTML and CSS, and how you get data from one place to another.
    • Consumer Impact: where have we come from and how is the future of banking being shaped by new technology paradigms. Focus on customer experience, key trends that are driving this.
    • Organisation: what does the digital megatrend mean for how you organise internally? Skills sets are less delineated, agile ways of working etc.
    • Future: what emerging trends promise the next wave of innovation (e.g. blockchain, AI)? What disruption is this likely to cause?

    The module aims to equip you with the knowledge and understanding to better manage digital technology-related decision-making within a banking context.

Syllabus
    • Digital 101: This part of the module deals with the fundamentals of how all digital products and services are created, regardless of industry.
    • Digital disruption in banking and financial services: This part of the module will look at how new digital technologies are changing banks and financial services.
    • Deeper dive on the dominant new technologies reshaping the industry: This part of the module looks in detail at the new technologies fast changing the banking industry so that you understand both what they are and also the strategic implications for the industry.
    • Response strategies: This part of the module explores how banks can respond to the rise of digital technologies and the best strategies to compete with new fintechs
Intended learning outcomes

On successful completion of this module you should be able to:

  • Ability to critically appraise the impact of new digital technologies on the operations of banking.
  • Ability to critically appraise the impact of new market entrants on the business model and competitive position of traditional banks.
  • Enhanced knowledge of how digital products and services are built and how this relates to underlying IT architecture.
  • Ability to be a ‘knowledgeable consumer’ of information related to new technologies such as blockchain and machine learning.
  • Ability to understand the avenues of organisational development and change open to banks to respond to market changes brought about by digital technology.

Financial Management

Module Leader
  • Dr Nemanja Radic
Aim

    The aim of the course is to equip you with effective financial tools but at the same time to develop your ability to evaluate and understand the reasons for resistance that the application of these tools may bring about from within the organisation and beyond. Handling such resistance requires awareness of the societal environment as well as leadership and management skills.

    To achieve these goals first part of the course is devoted to linking the finance function to the overall objectives of the firm.

    Another important challenge the course tackles is linking the theoretical issues to be covered with real life management and practice. We aim to achieve that by integrating the following aspects into the course:

    • Highlighting the practical application of theoretical financial models in the corporate context.
    • Presenting evidence on financial related practices in the corporate world and how these practices link to the material discussed in class.
    • Working through case studies to strengthen the link between practice and theory.
    • Analysing articles in the financial media using concepts and theories discussed in class.
Syllabus
    • Appraising capital investment projects.
    • Financing a business.
    • Corporate finance, including the cost of capital, sources of finance, capital structure and dividend policy.
    • Valuation.
Intended learning outcomes

On successful completion of this module you should be able to:

  1. Acknowledge the conflicts of interests that may arise between the firm’s various stakeholders and have a handle on how these may be mitigated.
  2. Compare and contrast of alternative capital budgeting techniques and the underlying factors that determine their usage in practice by various types of organisation.
  3. Examine key concepts in finance including the time value of money, risk and return and the opportunity cost of capital.
  4. Analyse the factors that need to be considered in making financing decisions including those related to borrowing and dividend policy.
  5. Organise data for capital investment project appraisals and analyse the results, including the preparation and interpretation of cash forecasts
  6. Analyse investment risk.
  7. Be able to deal with complications in capital budgeting that arise due to factors such as inflation, taxation or capital rationing.
  8. Estimate the cost of equity, cost of debt and the weighted average cost of capital assess financial leverage using both income and capital measures.
  9. Carry out simple valuations of shares, bonds and whole companies.

Organisational Behaviour for Managers

Aim
    • To provide an introduction to the individual and the group in the organisation – how and why people differ - and to introduce frameworks that aid interpersonal understanding, ethical thinking, communication and relationships.
    • To introduce the notion of personality and its application.
    • To consider the importance of relationships at work.
    • To introduce the concept of effective teams.
    • To explore the concept of leadership style.
    • To provide an introduction to power, politics and influence in organisations.
Syllabus
    • Overview of organisational behaviour theory.
    • Individual and team characteristics, using Myers-Briggs.
    • Leadership and management.
    • Ethical leadership
    • Organisational power and politics.
    • Negotiation skills.
    • Presentation skills.
Intended learning outcomes

On successful completion of this module you should be able to:

  1. Identify the factors that affect peoples (including their own) behaviour within teams and organisations.
  2. Evaluate their own behaviours, showing knowledge of personal strengths and weaknesses.
  3. Use appropriate tools to demonstrate understanding of how individual differences affect interpersonal behaviours/interactions between people.
  4. Present organisational information in persuasive and interesting ways.
  5. Apply a range of leadership and management theories to real-life organisational settings.
  6. Discuss the nature and role of power, ethics and politics within organisations.
  7. Apply negotiation skills within organisations.

Sustainable Retail Banking

Aim

    The aims of this double module are to equip you with the skills, techniques and knowledge to:

    • Manage retail banking products in a way that is compliant with regulation, commensurate with good customer outcomes and able to deliver sound financial returns to the bank.
    • Develop new products and services, including strategy development, market entry analysis, and partnership creation capabilities. The module will draw on the subject coverage of other modules on the MSc, most notably Finance and Project Management modules.
    • Gain an understanding of product management best practise from a range of industries
    • Explain the importance of having access to and the regular synthesis of a range of data points to determine immediate and longer term priorities / allocation of resources.
    • To understand the role of risk management in retail banking and the role a product manager has in recognising risk, developing appropriate mitigating strategies and applying a suitable control framework to monitor key risk areas.
Syllabus
    • Introduction to the Product Lifecycle
    • New Product Development and Strategy
    • Product Management
    • Change Management and Products
    • Risk Management and Regulatory Compliance
    • Product Pricing and Product Financial Management
    • Finding and Negotiating Product and Services Partnerships
Intended learning outcomes

On successful completion of this module you should be able to:

  • Recognise the product management lifecycle, to enable them to be an effective product manager in a retail bank setting.
  • Lead new product development work inside the bank.
  • Pursue product changes within an organisational context.
  • Monitor, mitigate and control risks.
  • Balance economic profit with good customer, colleague and organisational outcomes.
  • Understand the role of Partnerships in modern product management, including how the next generation of partnerships are likely to work (e.g. be API-enabled).
  • Recognise the role of customer journeys in managing and improving products, how to optimise and best practise to avoid product silos.

Sustainable Banking Research in Action

Aim

    To integrate the knowledge, skills and behaviours covered in other modules and apply them to their own organisational context on a project agreed with their company.

Syllabus

    This module will focus on the following areas of business research:

    • Development of a project proposal and project plan;
    • Examination of context;
    • Investigation of the relevant themes that should inform a review of a specific business issue or opportunity;
    • Development or refining of a framework, which can underpin the business research carried out;
    • Recognition of different types of methodologies available;
    • Collection, presentation and analysis of data;
    • Development of well-supported recommendations and a well-supported action plan;
    • Personal reflection of the business research carried out.
Intended learning outcomes

On successful completion of this module a student should be able to:

  • Apply relevant aspects of the certificate year course by integrating and using theory to construct and analyse the context in which they operate.
  • Investigate some relevant issues and/or opportunities their organisation faces and make a decision as to which one(s) should be prioritised.
  • Demonstrate skills in examining and critiquing previous work, problem solving, communication, and emotional competence through practical application to develop the focus of their work-based project and the main themes that are pertinent to it.
  • Develop a plan to carry out the investigation of an issue/opportunity within their organisation.
  • Formulate a framework, to underpin the development of their project.

Programme and Project Management

Module Leader
  • Stephen Carver
Aim

    It is our contention that programmes and projects are the building blocks of strategy delivery and are therefore critical to any company’s success. Fundamentally project management requires a team of individuals with varied skills to come together to manage a project from start to finish. As the project lifecycle progresses new imperatives arise which must be dealt with. PPM provides a low risk learning environment for students to experience the difficulties and joys of successfully managing a project from start to finish and in addition PPM provides additional opportunities to practice personal development and increased confidence and self-awareness.

Syllabus

    It is our contention that programmes and projects are the building blocks of strategy delivery and are therefore critical to any company’s success. Fundamentally project management requires a team of individuals with varied skills to come together to manage a project from start to finish. As the project lifecycle progresses new imperatives arise which must be dealt with. PPM provides a low risk learning environment for students to experience the difficulties and joys of successfully managing a project from start to finish and in addition PPM provides additional opportunities to practice personal development and increased confidence and self-awareness.

Intended learning outcomes

On successful completion of this module you should be able to undertake programme and project management:

  1. Analysis: You will have worked on your own and in a team to dissect the information provided and then define, scope and schedule a project.
  2. Synthesis: Based on your analysis you will create/formulate a project management plan to execute the project through the simulation with your team.
  3. Evaluation: As a result of this module, you will improve your abilities at team building, identifying a project, evaluating the most appropriate approach for your team, monitoring and tracking your performance, and finally, bring the project to completion.
  4. Evaluation: Evaluate and assess your team’s performance, describe issues that contributed to the outcome you achieved and interpret your outcome.
  5. Overall: Through these activities you should feel more aware of what is involved in a project from start to finish and be better able to judge what is important and what is not to your project outputs. Project management has very little clear information and our aim is to help you develop confidence in the level of your competence to make important project related decisions correctly most of the time.

New Product and Service Development

Module Leader
  • Dr Abdelkader Aoufi
Aim

    Every organisation needs to develop innovative products, services and business models. As crucial (and often overlooked), is the need to develop innovative ways to deliver such products and services Operational excellence and improvement refers to achieving high performance of operations to reduce costs, and improve quality. To meet these challenges and stay ahead of the competition, successful organisations must adopt innovation and operational excellence that consistently strives to set new standards, with entirely new ways of executing operational activities, to increase efficiency (doing things the right way) and improve effectiveness (doing the right things)

    This module will help you to be equipped with the knowledge, skills and behavioural competencies required to innovate new products and services and support operational excellence and contribute significantly to the bottom line of your organisation.

Syllabus
    • Strategic role of NPSD.
    • Understanding, classifying and prioritising customer needs and business process strategies.
    • Tools and techniques for operational excellence.
    • Analysis and design of business models using techniques such as the business model canvas.
    • Analysis and design of services using techniques such as service blueprints.
    • Management of the new product development process.
    • SCRUM Model: Experience, gain valuable insights and reflect upon using an agile approach to NPD.
    • Design for Six Sigma (DFSS), Innovation, teamwork and continuous improvement.
Intended learning outcomes

On successful completion of this module you should be able to:

  • Analyse and improve processes and ensure all operational improvement activities are linked to the achievement of an organisation’s strategic objectives.
  • Apply the simple, robust, structured and proven tools and techniques to operational excellence.
  • Examine the key capabilities, and their interrelationships, that underpin an organisational capability in new product and service development.
  • Critically apply and review the theoretical underpinning of innovation management to the process through which innovative technologies, services and business models are developed.
  • Review factors affecting choice of a NPD (New Product Development) / NSD (New Service Development) process.
  • Learn proven concepts, methodology and frameworks for innovating new product and service.

Strategic Marketing

Module Leader
  • Dr Ahmed Shaalan
Aim

    This module will prepare you for general management responsibilities by focussing on the input of the marketing perspective across all functions. You will be presented with a strategic perspective of marketing, understanding the needs and wants of customers as a guide to direct the organisation.

Syllabus

    The module will cover:

    • Marketing from a value-driven perspective, considering how the assets of the organisation can be used to create and deliver value to customers and shareholders.
    • The role of strategic marketing and the means whereby high level strategy can be implemented by way of a marketing plan.
    • The nature of markets as the basis for the creation and delivery of value to customers and shareholders.
Intended learning outcomes

On successful completion of this module you should be able to:

  • Evaluate the organisation-wide implications of being a market-oriented and customer-led organisation and its impact on management and business performance.
  • Apply marketing theories, tools and frameworks to business opportunities and problems.
  • Understand the key elements of the marketing mix and customer management.
  • Write and defend a strategic marketing plan.

Modelling and Analysis for Management

Module Leader
  • Professor Andrew Angus
Aim

    In the current competitive environment, it is vital that managers are able to understand the relationships between different business variables in order to appreciate the risks associated with their actions. It is also important that they are able to forecast business trends and to optimise their business strategies, given the level of uncertainty and time constraints they continuously face.

    This course aims to provide you with the ability to critically examine existing literature which can underpin the decision-making process and also to provide you with the skills to collect, process, analyse and present relevant data that will support your decisions. In addition, the module will also provide a platform which will help you engage with internal or external “clients”, undertake a project and, consequently, be able to make coherent and compelling recommendations to senior managers.

Syllabus
    • The principles of management research
    • The nature of quantitative analysis
    • The nature of qualitative analysis
    • Key stages in writing up a management project and presenting recommendations.
Intended learning outcomes

On successful completion of this module you should be able to:

  1. Select and make use of appropriate quantitative and/or qualitative techniques for the analysis of business issues.
  2. Use frameworks and analytical tools to structure analysis and recommendations which are supported by data in a consultancy engagement.
  3. Locate, interpret and critically appraise and use research evidence.
  4. Understand how to build effective internal and/or external “client” relationships.
  5. Present key findings effectively to senior managers; ensuring that substantive recommendations are developed as a result of competent data collection and analysis.

Keeping our courses up-to-date and current requires constant innovation and change. The modules we offer reflect the needs of business and industry and the research interests of our staff. As a result, they may change or be withdrawn due to research developments, legislation changes or for a variety of other reasons. Changes may also be designed to improve the student learning experience or to respond to feedback from students, external examiners, accreditation bodies and industrial advisory panels.

To give you a taster, we have detailed the compulsory and elective (where applicable) modules which are currently affiliated with this course. All modules are indicative only and may be subject to change for your year of entry.


Accreditation

Accredited by the , with successful completion of this MSc leading to the additional award of the Chartered Banker Diploma Professional qualification and Chartered Banker status.

Chartered Banker

Cranfield School of Management is one of an elite group of business schools worldwide to hold triple accreditations from:

  • .

Triple Accreditation


How to apply

If you have any questions or would like to learn more about this programme, please contact our Admissions Team at studysom@cranfield.ac.uk or call +44 (0)1234 758081.

Our students do not always fit traditional academic or career paths. We consider this diversity to be a positive feature, not a hurdle. We are looking for a body of professional learners who have a wide range of experiences to share. If you are unsure of your suitability for our Sustainable and Digital Banking (Retail) MSc, we are happy to review your details and give feedback before you make a formal application.

Once your online application has been submitted together with your supporting documentation, it will be processed by our admissions team. You will then be advised by email if you are successful, unsuccessful, or whether the course director would like to interview you before a decision is made. Applicants based outside of the UK may be interviewed either by telephone or video conference.

Read our Application Guide for a step-by-step explanation of the application process from pre-application through to joining us at Cranfield.

Applications for apprenticeship routes have to come via the . Apprenticeship applications received via the application button on this page will not be processed.

Applications

Application deadline: 16 December 2024